Hagkaup is a leading retailer offering a wide range of products to meet the daily needs of customers with regard to food, clothing, beauty products, home furnishings and leisure products. Hagkaup places particular emphasis on a wide product range and services as well as convenient access to products. There are around 8-10,000 products in the grocery department and around 30,000 in specialty products, which includes seasonal products.In its specialty products department, Hagkaup has emphasised a wide range of reasonably priced products, so that customers get more for their money.
Hagkaup operates eleven stores, with seven located in the greater Reykjavík area. Hagkaup also operates Stórkaup, a wholesaler for cafeterias, ships, restaurants and convenience stores. Hagkaup offers the same prices throughout all of its stores, nationwide.